Privacy Policy

Last updated: [03/01/2026]

Peng Identity® (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or make a purchase from our website.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

This website is operated by Peng Identity®, a British clothing and lifestyle brand founded by Damilola Onakoya.

For the purposes of data protection law, Peng Identity® is the data controller of your personal information.

2. Information We Collect

We may collect and process the following types of personal data:

a) Information You Provide to Us

Name
Email address
Billing and delivery address
Phone number
Payment details (processed securely by third-party payment providers)
Any information you provide when contacting us

b) Information Collected Automatically

IP address
Browser type and version
Device information
Pages visited and time spent on the website
Cookies and similar technologies

3. How We Use Your Information

We use your personal data to:

Process and fulfil orders
Communicate with you about your purchases
Respond to enquiries and customer support requests
Improve our website, products, and services
Send marketing communications (only where you have consented)
Comply with legal and regulatory obligations

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following lawful bases:

Contractual necessity – to fulfil your order
Legal obligation – for tax, accounting, and regulatory compliance
Legitimate interests – to improve our services and protect our business
Consent – for marketing communications, where required

You may withdraw consent at any time.

5. Marketing Communications

If you opt in, we may send you marketing emails about Peng Identity® products, collections, or updates.

You can unsubscribe at any time by:

Clicking the “unsubscribe” link in our emails, or
Contacting us directly

We do not sell or rent your personal data to third parties.

6. Sharing Your Information

We may share your personal data with trusted third parties only where necessary, including:

Payment processors
Shipping and delivery providers
Website hosting and analytics providers
Professional advisers (accountants, legal advisers)

All third parties are required to handle your data securely and in compliance with UK GDPR.

7. International Data Transfers

If any personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses, to protect your information.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting requirements.

When data is no longer required, it is securely deleted or anonymised.

9. Your Rights Under UK GDPR

You have the right to:

Access your personal data
Request correction of inaccurate data
Request erasure of your data
Object to processing
Request restriction of processing
Request data portability
Withdraw consent at any time

To exercise your rights, please contact us using the details below.

10. Cookies

Our website uses cookies to improve functionality and user experience.

You can control or disable cookies through your browser settings. Please note that some features of the website may not function correctly if cookies are disabled.

For more information, please see our Cookie Policy (if applicable).

11. Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, or alteration.

However, no method of transmission over the internet is completely secure.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.

We encourage you to read their privacy policies before providing personal data.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law or our practices.

Any updates will be posted on this page with a revised “Last updated” date.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

Email: [purchase@pengidentity.store]
Brand: Peng Identity®

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been breached.